Kevin Fisher is the president of Fisher Communications, a Columbia advertising and PR firm. He was an unsuccessful candidate for mayor last year, losing to the incumbent, Bob Coble, and he also contributes occasional op-ed pieces to the local paper here (The State), and frequently to the alternative paper here in town, the Free Times. Fisher wrote a heartfelt but puzzling column in last week's Free Times, criticizing the decision last year by the Board of Directors of the South Carolina Philharmonic not to renew the contract of Music Director Nicholas Smith, whose 14-year tenure in that position has just ended with his most recent performances with the orchestra at the Columbia Festival of the Arts. Fisher feels that Smith got a raw deal, saying that "under [Smith's] leadership the Philharmonic has significantly enhanced its reputation, its attendance and its impact on the cultural life of Columbia."
I'm not here to disagree or agree with Fisher on the merits of Nicholas Smith's conducting. What was puzzling, though, and maybe revealing about Fisher's column came in this rather interesting passage: "[Smith] looks, sounds, and carries himself like a symphony conductor from central casting. Does that matter? You bet." Fisher goes out of his way to make that point that "I [Fisher] do know a bit about marketing, something those who pushed for Smith's ouster seem not to recognize the importance of." Dangling prepositions notwithstanding, Fisher certainly is entitled to defend Smith on musical grounds but is way off base in not realizing this decision was (I believe) driven by marketing considerations.
When he writes about a "conductor from central casting," I think Fisher must be getting his idea of what a conductor is from old movies. And what can he mean by "sounds...like a conductor"? Fisher may be a marketing guy, but I think he's way out-of-date with the image he's carrying around in his mind when he thinks "symphony conductor." How did these folks ever get through Mr. Fisher's "casting call?"
Robert Spano, the Atlanta Symphony's conductor.
Kent Nagano, Montreal Symphony.
Probably the most talked-about conductor in America, Esa-Pekka Salonen, who transformed the LA music scene and who is about to hand the orchestra off to...
the 26-year-old Gustavo Dudamel, the next Music Director of the Los Angeles Philharmonic.
This is William Eddins, Music Director of the Edmonton Symphony and one of the candidates for the Charlotte Symphony Music Director post.
Jo-Ann Falletta, Music Director of the Buffalo Philharmonic and the Virginia Symphony.
Marin Alsop, Music Director of the Baltimore Symphony.
David Robertson, Music Director of St. Louis Symphony.
Getting the picture? There no longer is just one image of "the conductor." The old cartoon with Bugs Bunny as "Leopold" couldn't be made today. It just wouldn't make any sense. The "central casting" image of the conductor as necessarily male, European, and tuxedoed has been out of date for quite some time, but Fisher seems not to know this. As I said above, where I think Fisher is mistaken is in thinking that the SC Phil Board is not taking marketing into account in their search for a new Music Director. On the contrary, I think you could make a case that they threw Smith overboard not primarily from musical considerations, but because of marketing issues. Classical music organizations are obsessed with trying to appeal to younger generations, and to broaden other demographic aspects of their audience base. A quick glance at any classical music industry blog will confirm that, and every day seems to bring a news item detailing this or that orchestra's efforts in that regard (here is today's example, from San Antonio).
The list of candidates for the next SC Philharmonic Music Director reflects that desire on the part of the Board; the emphasis is on youth, with candidates in their 30's and 40's, both men and women. I think if anything, many American orchestras are trying to escape the very "central casting" traditional idea of a conductor still held by many like Kevin Fisher...they're looking for youth, ethnic and gender diversity. Smith may be, if anything, a victim of this trend (being a conductor from central casting may have mattered after all in this case, but not in the way Fisher imagines). The SC Phil is probably hoping for a flashier, media-savvy "draw" around which to build a broader audience base. Is this fair to Nicholas Smith? No, if that's the only genesis of this whole transition. Will it work? Not unless the new Music Director also has the goods musically speaking.
Fortunately there are many young gifted conductors out there who also have an up-to-date understanding of both the challenges and the opportunities for a small city's orchestra like this one. With all due respect for all that Nicholas Smith has accomplished since 1993 in this city, I'm optimistic that one of the seven guest conductors next season will be the right person to lead the South Carolina Philharmonic into the next era.