Each year Drew McManus's blog on orchestral management issues, Adaptistration, posts a ranking of 84 major American orchestras' websites, from best to worst, and he's just come out with
this year's edition. The rankings are based on a whole host of criteria, which you can read about in his posts, but they include being fully informative about the concert season, ease of purchasing tickets and making donations online, depth of information about the musicians themselves, and many other factors.
The SC Philharmonic is not among those listed, probably because its budget is too small. However, the Charlotte, Charleston, and Atlanta symphonies are. Atlanta's website ranks 20th out of 84; Charleston's ranks 50th, but that's a jump of 11 spots from their McManus rating of last year. Most dismal is the Charlotte Symphony's website: rated 58th, a drop of
nineteen spots from last year.
A detailed look at the scores reveals that Charlotte's website falls especially short in giving detailed information on upcoming events and performances; a score of 5 points out of a possible 20. Their rating for providing lots of information about the orchestral musicians themselves is also mediocre.
McManus describes his rating criteria for this category thusly: " Learning about an orchestra and having easy access to contact information and educational program information is crucial to an orchestra's ability to establish meaningful connections with its community...Given the fact that orchestras are suffering from wholesale underexposure, providing ample access to PR materials that can be accessed by media representatives 24 hours is crucial to maximizing exposure."
Amen, brother. For years I have been telling some of the major players (corporate and artistic) in the Charlotte arts scene that one reason the symphony has not received the support one might expect from such a booming financial capital is that for the most part the Symphony is perceived as a faceless mass. The Charlotte Symphony now possesses, on average, the finest roster of musicians it has ever had in its history (one could probably say the same for many mid-sized American orchestras, as wave after wave of superbly trained musicians are churned out annually by major American music schools and conservatories). These (often young) men and women should have their individual faces plastered on the sides of city buses...on concert ads splayed full-page in the local paper...they should be considered every bit a part of a "team" for the city of Charlotte in the same way average folks know the name of most players on the Bobcats' or Panthers' roster.
Whoever gets the SC Philharmonic Music Director position (and don't forget, tomorrow night brings the first candidate, Steven Lipsitt, in works by Beethoven and Tchaikovsky) should keep that in mind and encourage the Board to heighten the visibility to this community of the Philharmonic players.